Case Studies

Financial Services

This enterprise sought a means to deliver high-quality, on-brand, localised email campaigns that were accessible and visible throughout their global network. Quality was the prime focus.

Moving to Dokio made it possible to centralise the code behind all email communications and deliver a platform that enabled country marketing teams to self-serve localised email campaign content creation.

Dokios' variations and preset functionality enabled personalised marketing campaigns for every location with global oversight. Today thousands of email campaigns are created throughout their global market, all on brand, compliant to country-specific financial services regulations whilst enabling personalisation and segmentation and directly integrating to the client's CRM provider.

Apart from the quality improvements, there was also a vast reduction in agency fees, greater visibility of content output, and consistent communications being produced globally. In 2018, Dokio saved this institution USD1.2M in email development fees alone.