Case Studies
Automotive
This global automotive giant needed a way for their Retail Marketing Managers to more effectively get campaign communications to market AND to ensure that global guidelines for internal and external communications were being met by both corporate and dealerships.
Consistent brand messaging drives consumer confidence and demand, the systems they had in place to protect brand and control messaging were causing significant delays and impacting campaign distribution, causing higher warehousing costs and higher wastage of campaign materials.
With Dokio, dealerships and service centres have 24/7 access to autonomously create current sales material and localise national campaigns (print, digital or EDM).
Bottlenecks, unauthorised marketing materials and frustrating long ordering processes are all a thing of the past.
The numbers
44,653+ artworks created from templates (July 2018–June 2022)
Estimated 3rd party cost savings of AUD14M
Achieved an increase in approved artwork creation by 421%
while decreasing cost per artwork by 82.5%Delivering consistent year-on-year decrease in platform cost of ownership
“Software perfect for our business needs, adaptability to suit when we need it, plus incredible account service – Dokio are a joy to do business with”.
“Since launching the Dokio platform to our Dealer network, we continue to receive positive feedback from a cross-section of users. We love the simplicity of use, beautiful yet functional design, and especially the ability to customise marketing materials to specific Dealerships”.